The ABCs of Business Modelling



In today’s competitive markets, business modelling lies at the heart of every decision-making process, whether it is evaluating strategic options, business operations, or new investments. If your business needs a refreshed existing model or a custom model from scratch, you can achieve that by seeking business modelling services offered by consulting firms.

Business modelling refers to making business models, the primary tools for the financial analysis of all major business decisions. It provides investors better insight into the working and the knowledge about the company’s competitive edge. A strong business model generates sustainable profits in the long term.


Effective business modelling helps target the right customer base, make efficient marketing strategies, and project revenues. 

This article lets us understand everything about business modelling, including its types and techniques.

What is a Business Model?

In simple terms, a business model is a company’s plan for making profits. It involves identifying the products or services the company plans to sell and the target market, and anticipated expenses.

Business models are crucial for both new and existing businesses. It helps new companies attract investment, hire talented professionals, and motivate employees. In the case of established businesses, regularly updating the business model can help anticipate the trends and upcoming challenges.

Business modelling is the core strategy for profitably doing business. To evaluate your existing business model, ask yourself whether the idea makes sense and whether the numbers add up.

Understanding Business Process Modelling

Most organizations have a good idea of the various business processes and their daily operations. However, making sure that those processes consistently drive optimal outcomes is paramount. 

Business process modelling refers to a graphical representation of the workflow or processes and sub-processes. By generating comprehensive activity diagrams and flowcharts, companies can gain critical insights into the functioning of their business operations. It may include the following: -

  • Events or activities that occur with the workflow.

  • Who initiates those processes and activities?

  • Devices involved in those processes.

  • A different path that the workflow can take based on their outcomes.

  • Timelines of the process as well as every step of the process.

  • Success and failure rates of activities and processes.

Business modelling arms organizations with objective business intelligence that helps make more informed decisions for resource allocation, process improvement, and overall business strategy. Your business can ensure the desired workflow, higher revenue, and preferred outcomes with a clear view of processes.

Business Modelling Techniques

Now that we have answered the question—‘What is a business model? And understood business model meaning, let us understand the various business modelling techniques. The business modelling process usually involves identifying, defining, and representing the process in its entirety.

Business Modeling l TRC Consulting Service

Here are some of the major business modelling techniques: -

  • Business Process Modelling Notation

Business Process Modelling Notation (BPMN) includes symbols and shapes highlighting workflows and tasks. There are no defined shapes and symbols that can be used in a business model example. However, opting for standardized and common shapes and symbols can facilitate better understanding for the external parties. 

The most common symbols found include flow objects, connecting figures, artefacts and swim lanes. 


  • Unified Modelling Language Diagrams

Unified Modelling Language Diagrams or UML is a sophisticated approach to business process modelling developed by software engineers. It is one of the most used approaches in business modelling, aiming to document multiple processes. 

  • Flow Chart Technique

The flowchart technique is one of the most used and easily comprehensible techniques consisting of arrows and basic shapes. The technique is used to define processes, data, and strategies. 


  • Data Flow Diagrams

DFM or Data Flow Diagrams highlight data movement within a system or business strategy model. This includes how data enters and moves and positions inside the system. The symbols used in DFD slightly differ but are based on the same foundations. Square, ovals, open-ended rectangles and arrows are conventionally used in data flow diagrams. These are used to highlight external entities, data processes, data interaction, data flow, and data stores. 


  • Role Activity Diagrams

RAD or Role Activity Diagrams outline the ideas, behavior and beliefs that are idealized within the organization. The one benefit of the RAD business model tool is that it is easily understandable and offers a distinct idea of a process. Role Activity Diagrams can be used to represent functions inside the organizations, supply chain, or IT systems. 

How does TRC Help with Business Modelling Services?

TRC Corporate Consulting is India’s leading corporate consulting firm providing an extensive range of services, including business valuation services. TRC Corporate Consulting’s business valuation service includes business modelling services that help you create complex business strategies specially curated to give you the results you desire. Our business modelling service includes business management plans, credit monitoring, financial forecast, price fixation, and costing. 

That said, TRC Corporate Consulting is a name you can rely on, not only for business modelling services but a ton of other services that help your business operations to thrive and grow. With 70+ years of experience, advanced business modelling tools and a team full of passionate and skilled individuals working smartly and strategically to give you results, TRC’s corporate consulting services are what your business demands. 

So, get in touch with our team of business modelling connoisseurs at the earliest and know how we can help your business get a cut above the rest.


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